CCPA Fines Hogar Technologies ₹1 Lakh Over Walkie-Talkie Advertisements
The Central Consumer Protection Authority has penalized Hogar Technologies and Innovations LLP ₹1 lakh for failing to disclose mandatory licensing and frequency details for walkie-talkies.
- Issued by
- Press Information Bureau (Ministry of Consumer Affairs, Food & Public Distribution)
- Notified
- 25 October 2026
What has changed
The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹1 lakh on M/s Hogar Technologies and Innovations LLP. The penalty was issued for misleading advertisements and product listings of walkie-talkies that failed to disclose essential regulatory information, including operating frequencies and applicable licensing requirements.
Who it affects
This affects businesses advertising or selling walkie-talkies online, as well as consumers looking to purchase these wireless communication devices.
Key details
- Missing regulatory details: Product listings on the company’s website did not clearly state the devices’ operating frequencies, licensing requirements, or regulatory approvals.
- Exempt frequency limits: Personal mobile radios operating within the frequency range of 446.0–446.2 MHz are exempt from licence requirements, subject to conditions. Wireless devices operating outside this range require regulatory authorisations.
- Informational websites are included: The CCPA stated that not having an online payment gateway or shopping cart does not exempt website promotions from rules against misleading advertisements. Advertisers must provide accurate regulatory details before purchase.
- Large-scale enforcement: The CCPA identified over 16,970 non-compliant listings across online platforms and issued notices to 13 e-commerce entities.
- Cumulative penalties: The CCPA has passed final orders against 12 entities, imposing cumulative penalties of ₹58 lakh for misleading walkie-talkie advertisements and unfair trade practices.
What it means for you
Advertisers cannot omit licensing and frequency details simply because a website is informational. When shopping for walkie-talkies, buyers must be clearly informed whether a device requires an official licence, protecting consumers from potential legal and financial consequences.